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PR - links to sample work

These are written or ghosted by me, except where stated otherwise.

Test Match Sofa - The Telegraph
Test Match Sofa, its TMS couched in chumminess - The Guardian (by Barney Ronay)
Nothing special about achieving gender equality - The Guardian
Why words matter in the fight against terrorism - The Guardian
21st-century Cathy Come Home' will highlight the rise of UK homelessness - The Observer (by Tracey Mcveigh)

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The Truth About Stanley

The Truth About Stanley is a short drama made to raise money for homelessness. My partner Tom Clark produced it and I did the PR. We managed to get it on the front page of guardian.co.uk, and covered in the news section of The Observer. It also got a five star review in the Independent on Sunday  - an unprecedented achievement for a short film. Saba Salman  compares Stanley to Cathy Come Home  on her blog, The Social Issue. But the wonderful Cathy is in the realist tradition, the filmic equivalent of a Zola novel about coalminers. The homelessness was triggered by bad luck and a bad system - a work injury and no safety nets. Stanley is much more psychological. It looks at why people choose a life on the streets. It is a film for this age of the mind, where we have virtual lives on the internet, neuroscience is revealing the potential of our brains in old age, and charities like Kidsco reach right into the psyches of traumatised children. I believe Sta...
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Healthcare for grown ups

Guardian opinion piece  on co-production by Becky Malby, Director of the Centre for Innovation in Health Management. Co-production is a probably the least 'sticky', least 'sexy' set of concepts I've ever had to work with. Still figuring out how to make it light up. But try this - it recognises that the ill, injured or disabled are a goldmine. Someone who's learned to manage their own health condition can inspire and help others to cope with ill health in a way we all know a GP never could. Can you think of a better way to put it? If so leave a comment!
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