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About me - PR


My specialism is PR for the public sector - planning and delivering campaigns, communicating with a range of stakeholders via various media, raising profiles and changing reputations. Highly skilled writer able to turn communications/PR objectives into well-crafted, engaging articles that editors will want to publish and audiences will want to read. Versed in online marketing and PR - designed a social media strategy for an internet start-up. Currently running a social media campaign for charity film The Truth About StanleyExperienced in internal comms after carrying out this function for an HR department in transition. 

Popular posts from this blog

The Truth About Stanley

The Truth About Stanley is a short drama made to raise money for homelessness. My partner Tom Clark produced it and I did the PR. We managed to get it on the front page of guardian.co.uk, and covered in the news section of The Observer. It also got a five star review in the Independent on Sunday  - an unprecedented achievement for a short film. Saba Salman  compares Stanley to Cathy Come Home  on her blog, The Social Issue. But the wonderful Cathy is in the realist tradition, the filmic equivalent of a Zola novel about coalminers. The homelessness was triggered by bad luck and a bad system - a work injury and no safety nets. Stanley is much more psychological. It looks at why people choose a life on the streets. It is a film for this age of the mind, where we have virtual lives on the internet, neuroscience is revealing the potential of our brains in old age, and charities like Kidsco reach right into the psyches of traumatised children. I believe Sta...

Twitter - it's got to be done

I met Sebastian St John-Clarke of Paper Plane Communications the other day. We were shooting the breeze about social media as you do and he was complimentary about my social media experience. It stood up ok, with one exception - I had only 4 followers on twitter! The final straw came when a friend told me everyone is leaving Facebook because it's "so noughties'. So find me at @varya1 , where I will be microblogging about ... well, I'll have to work that out as I go along!